Research Paper on Exploring Advertising's Impact on Our Society

On Exploring Advertising's Impact on Our Society - Research Paper Example Moreover with the launch of face book and Twitter, the communication process has become more influencing than ever. The Advertising media’s influence on children has created a new social type in the society. Everywhere in the world, the largest audience of television is the children in young age group. â€Å"Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000†.The Advertisers employ children who are popular in their advertisements in order to catch young people’s attention .The aim of advertisers is to develop a brand loyalty with the children as they can persuade the parents to buy their products .The brand loyalty once created with a child will remain throughout their lives. According to (O’reilly, pg.248)â€Å" Corporations spend approximately $ 17 billion each year for marketing to children†. The main reason for advertiser’s to target children is because of the influence they have on their father and mother. The Current Phenomenon of Advertising The concept of advertising emerged as a process to influence the behavior and attitudes of a person in favor of the products of a company. Nowadays, we can find advertisement in every place we come in contact with. The main point of channelizing advertisements is newspapers, television channels, internet and radio. The main objective of advertising is to create desire and interest in targeted people. Today the advertising which appear on internet and television are much shorter but extremely attention seeking. As per (Janoschka ,pg.12)â€Å" Today advertising must employ a variety of strategies in reactions to new conditions of communications, diversified markets and customers. Today the market is customer – oriented and advertisement is the sole method by which products enter the market. Now it is a normal practice to employ various gimmicks in adverti sement to widen the customer market and beat competition. At present the media is overloaded with information and people are suffocated with product knowledge. The overload of information means there is excess of information to be interpreted and processed .The information released by the advertising media is so wide- ranging and comprehensive that it becomes difficult for people to retrieve it.Morever, the emergence of internet has made advertising so rampant that it is difficult to ignore or avoid it. Due to increase in market segmentation the variety of products launched and marketed is enormous. The advertising instruments used to market products also get diversified and the primary source of advertisement is newspaper, then radio, television and internet. The Primary Target of Advertising At present, the advertising media is not targeted towards adults but on children who are aged 12 and under. The advertisers have discovered a huge potential in children and formulate much of t heir advertising strategies keeping them in mind. This surge in children – oriented marketing developed a couple of decades ago and now turned into a massive industry. The main reason behind it is that the children molded as a potential customer would later be loyal to the product continuously. It is easy for an advertiser to establish brand

Where Are You Going, Where Have You Been Essay Example | Topics and Well Written Essays - 250 words

Where Are You Going, Where Have You Been - Essay Example She defies her parents, lies, and talks down to her mother. She also sneaks around and flirts with older boys whom she may or may not know. Connie is aware of dressing, looking, and acting differently in places other than her own home, acknowledging the stark contrast of the two people she tends to be and making it known that there is a reason for the two to exist. However, as much as Connie gives off the appearance of being an adult, when Arnold Friend and Ellie come around, she is revealed to be the young, helpless child that she really is. The greatest secret that presents an obstacle to Connie’s path to adulthood is that Connie is not fully ready to enter adulthood. The way that she allows people to see her is all just a show. Connie, while having the same animosity towards her mother and sister that most teenagers have, has no desire to be an entity separate from her family. By becoming an adult, she loses the protection that comes with being a child (Keilbach 12). She ma y fight with her mother and be eager to be away from her, but one of the first things that Connie does upon Arnold Friend’s invasion is call out for her family members. Similarly, Connie may flaunt that she has sexual experience with males, but all that she really has is just the outward appearance of someone who has had this experience. She wants others to believe that she is an adult, yet she does not want to sacrifice the benefits of childhood.

The Story of Daniel Pearl Essay Example for Free

The Story of Daniel Pearl Essay The Story of Daniel Pearl as a journalist in Dubai was very tragic. Daniel Pearl was very brave of facing those people for a interview seeking and asking information into unknown territory that leads him to a very tragic death. In the movie narrated by Mariane his wife, it has been said that his body was cut into seven pcs. though that the video of Daniel Pearl being killed by the people who kidnapped him was not shown in the movie I can imagine how hard his experience being tortured and killed of the reason of probing information to a person who is on his own territory, the Muslims knows that he is part of the CIA or some spy of USA, besides of being a Jew I suppose that’s one of the unlucky part of his short journey in Dubai. With my own opinion, I think that Daniel Pearl should not pursue that interview, because in the first place he knows that the person he wanted to interview was a dangerous person and doesn’t want a person like him or a journalist like him that leads him to be kidnapped by supporters of Omar Sheikh, though I know that Daniel Pearl only wants to seek information about Omar Sheikh but he should think first about his safety of performing that interview. I believe that a journalist should not put his/her self or life into danger when he/she already knows that it is not safe to interview a specific group or person because it may lead to a misunderstanding and may cause a problem between the journalist and the interviewee. For me it is important to a journalist to make sure that the interviewee is harmful and knows what a journalist are capable of and especially their task that they just want to know and to write information to a specific matter, also for me a journalist should seek first or observe some of the information about the person or group he/she needs to communicate with regarding the issues about the interviewee. The goal of a journalist is to â€Å"tell the truth and nothing but the truth† but in the situation of Daniel Pearl he told that he is a Jew that is not pleasant to the Muslims that’s why he got kidnapped and murdered by them, but on the other side of being a journalist they should always state information that are real and complete but also they need to remember that they have to keep secret the sources of confidential information not only for the safety of the source but also their safety. In order for a journalist to be a reliable source of information a journalist should do his/her best to obtain information from all possible sources, to make sure it is complete, truthful and unbiased just like what Daniel Pearl did, he interviewed different people to gather information about the certain person before he undergo an interview to avoid future conflicts. I think Daniel Pearl should introduce himself in a different way that is appropriate to the interviewee and also he should approach the interviewee well in that way I think the murdering of him will be prevented. It doesnt matter that he was a Jew. The race that he was born doesnt dictate who you are, it’s the content of your character and who you are inside. He was a journalist because he wanted to put an end to this kind of foolishness, killing someone based on race can never be justified, Muslims should not be so cruel to the people that if they don’t like that person they will already kill the person. Its not because he was a Jew that many place some of the blame for his death on him. Its because he was a prominent Jew in the territory of the enemy looking for glory at the knowing risk of his own life. He should have been thinking of his wife and child, it is understood that he will be killed like that because of his being prominent that he is a Jew. Daniel was working for CIA and eventhough the athourities have warn him several times, he ignored. He was looking for glory. I think he is responsible for his death because he did not think of his safety of going there and not thinking of what might happen if the Muslims will kill him and that’s the most unfortunate thing that happened to him because he become careless about his identity he is very vogue about it, just like what Mariane told in the movie he doesn’t hide that he is Jew though he doesn’t also speak about it, but if someone ask him he will not hesitate to tell the truth about identity or religion. This movie does tell us something. It’s telling us about the dangers that a jounalists face in their line of duties. Not alot of people realize how dangerous it really is sometimes to go report some news stories. The Pakistanis didn’t kill Daniel Pearl for fun, they did it to pay Americans back for the suffering of their people, but did the Pakistani’s take off the suffering of their people by killing lots of people who’s trying to end their conflicts and issues? for me the answer is NO their just making it more complicated and worsen the problem, the Muslims should stop this horrifying killing of people just for their own beliefs, and to avoid this kind of situation a journalist should always know what is their limitations of probing information to avoid incidence like what happened to Daniel Pearl and to the other journalist they should always think first about their safety. Also a journalist should not take part in activities or organizations which could limit the independence of his/her thinking and endanger his/her professional integrity.

God of Jews, Christians, and Muslims Vs Epictetus’ God Essay example --

God of Jews, Christians, and Muslims Vs Epictetus’ God: One or Two Different Deities? When looking at Epictetus’ work through the Handbook (The Encheiridon) and The Discourses of Epictetus, we find that there can be many interpretations that can be made on Epictetus’ god. One can interpret through these text above that Epictetus’ god is all-powerful, all-good being, answer the prayers of the pious, and watches over people therefore showing his god as a personal god—God is actively involved among the world and people. These four traits describe the God of Jews, Christians, and Muslims—monotheism religions. But one could also interpret that Epictetus show more pantheistic ideology than personalistic ideology of god which may lead his audience to believe that he is a pantheist—believing God and universe are identical, immanent in the world as a rational dogma, and able to shape all things depending on the good of it. I will argue that Epictetus’ god is a pantheistic god, and his god is all-powerful, but Epictetus’ god doesn’t answer the prayer of the pious, and isn’t all-good and does not watch over people in terms of the God of monotheism. I will argue, as I stated above, that Epictetus’ god and the God of monotheism share common characteristics, such as the description of all-powerful. Power could be described in many ways, but in this context we are talking about immanence: God exists in all corners of the universe. Also in this context omnipotence would also help describe Epictetus’ god as all-power in a way that he possesses complete, unlimited, or universal power and authority. For example, God, in Epictetus’s view, is a playwright and humans are his actors (Handbook 17). You may ask how does this show power. T... ...ties are giving to us, shouldn’t we know how to use them through our use of reason? Why would god change his mind and interfere with our life when he has â€Å"entrusted me with myself (Discourses 8:15)? Also there is little value for prayer when all prayer represents is wanting of useless things, such as wealth, because the purpose of a prayer in Epictetus’s view to help us remember who we are and use it to remember the good (Discourses 8:17). Finally I conclude that Epictetus’ god is a pantheist god. He is not involved in our life as a person, but he is watching over us through our rational self. His god is all-powerful, which can characterize the God of monotheism, but unlike the God of the monotheism, Epictetus illustrates a different picture of god when he describing the characteristic of all-good, answering the prayer of the pious, and watching over the people.

Iraq war Essay

Fast food became one of the most danger issues all over the world , people are used to eat fast food almost everyday as they see it quicker and more delicious than any other healthy food. People do not know how much they are harming themselves by eating junk food , it leads to a lot of diseases and illness because bodies will be deprived from the healthy food but by eating healthy food people will strength their health. Fast food has unhealthy impact on people’s body but it also remains extremely popular. Government should ban fast food to protect people’s health . there are many reasons why fast food should be banned. This paper will discuss the main reason that leads to overuse fast food and the reasons why fast food should be banned . The main reason that leads to overuse fast food is the frequent advertisements on televisions (2013,04. should fast food advertisement be banned. Retrieved 04,2013) The more they will talk about fast food on television , the more people and children will be forced to buy junk food and this will cause a lot of diseases like the increase of cholesterol , obesity , hypertension, and cancer , those advertisements help parents to consume more fast food and this will apply to children as they spend a lot of time watching the television and learning new behaviors (2012.06 fast food marketing to children. Retrieved 06,2012) the power of advertisements gives children the impression that they can have all they want and it influence parent’s decisions too.(2010,11 fast food advertisement. Retrieved 11,2010) Several advertisements of fast food will cause financial problems almost at all houses as when children, teenagers and adults get used to eat fast food this will cost them a lot of mo ney when they eat it everyday so people will waste their income on buying fast food as they see it easier and quicker . The banning of fast food advertisements will help to ban fast food all over the world as it will have a positive effect towards financial and health problems. The first reason why fast food should be banned is that leads to social problems while eating away from their homes almost everyday because they  Getused to eat fast food sothey became not boned enough with their family and siblings, teenagers see that it is very smart when they go to fast food restaurant with their friends but sadly they do not know how they harm themselves every lunch (2011,01 fastfood. Retrieved from 01.2011) fast food get to distance children and teenagers from their parents and this leads to a lot of social problems , that is why fast food should be banned. The second reason why fast food should be banned is that leads to health problems like obesity.billions of dollars are spent on buying fast food , so parents became lazy to provide their children essential and important nutrients they need (2011,02 how fast food affects child obesity. Retrieved from 02,2011) children became more overweight because fast food contains a high rate of sugar , salts and fats. (his children are not only affected physically but emotionally and mentally as it also leads to psychological problems like depression and may lead to other dangerous actions. Parents should realize the amount of damage they are causing their children by letting them eating a high rate of fast food to support and protect their kids. Fast food became the most dangerous issue all over the world as it has several problems like the social , health ,financial and psychological problems and the main cause of spreading fast food and encourage people to over use junk food is the high percentage of advertisements that leads to death. That is why fast food should be totally and completely banned .

The Impact of Modern Science and Technology Essay - 803 Words

The Impact of Modern Science and Technology The quest for scientific knowledge should be boundless. There should not be any type of barriers to prevent such an enrichment of knowledge, and that is exactly what science presents to us. Scientific knowledge can only help us in the long run and even perhaps save us from catastrophes that may occur naturally in the world. There could be an agreement that science has produced many dangerous and destructive things which have brought society many problems, but on the same token the good things that science has produced seems to outweigh the bad. There is much to be said about the bad things that science has produced throughout history. For instance, the creation of nuclear weapons, which†¦show more content†¦There is no possible way to stop something sobeneficial to mankind. By stopping science we are committing harm to ourselves and disrupting our progression for a better future. The people of today are benefiting from good health and simpler lives, why should there be a stop to it. It would just be a complete tragedy to take away from our society these magnificent wonders of technology. How could we take away technology? this is something that could save our lives. For example, technological improvements of medication is an essential criteria to our success in living longer healthier lives with the least amount of pain and discomfort. Medical technological advances have produced many vaccines, which have saved us from detrimental viruses, bacterias, and infections diseases that once affected us severely and even killed us. For example, in the past, epidemics of polio were common and were greatly feared because the disease left many of its patients paralyzed for life. And even though, no drug has yet been found that can kill the polio virus or control its spreads in the body, we at least have some measures to prevent polio. For instance, we can protect ourselves from polio by immunizing ourselves by using vaccines or serums. What a great sense of reliefShow MoreRelatedScience And Technology : The Impacts Of Technology And Modern Technology924 Words   |  4 PagesMo dern technology has developed really fast, I would like to know what technology brought us to change, after returning home from home to ask my father. Dad said that science and technology to bring people to change too much. Like the invention of the compass, to promote the development of maritime and trade, to complete the discovery of geography, so that humans know the earth; hybrid rice, super rice scientific and technological achievements, improve food production, to solve the worlds populationRead MoreImpact of Science and Technology on the Development of Modern Civilization806 Words   |  4 PagesThe Impact of Science and Technology to Society Albert Einstein (1921) The rapid rise of modern science has created major social problems. 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These researches has given us three results: 1) Some research has shown a dramatic difference between the schools in the past and now. 2) What Is Successful Technology Integration? 3) However, some of researches indicate to several difficulties and disadvantages that associated with using technology. What Is Successful Technology Integration? The education

Lesson Components Of Figurative Language - 1207 Words

ELA6_SB_U3_L12_LC Lesson Construction Template Introduction and Objective You have learned so much in these lessons about figurative language! Now it’s time to tell everyone how you really feel about specific poems. You will get to give your opinion on poetry that you have read. You give your opinions about all kinds of things everyday and you may not know it- you tell friends if you like their clothing, you may talk about a video game you really like, or even a book you had to read that you just couldn’t stand. You will be learning how to give your opinion on the poems that you read. Today s lesson objective is: Students will create an organizational structure in which ideas are logically grouped to support an opinion about a text. Think about this objective. What strategies are you going to use? You will have to remember the types of figurative language we have discussed. Also, you will have to remember how to find the tone of a poem. You will be doing some writing as well. 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